Conten Proposal
Building Joe Browns Brand
Building
Joe Browns Brand
This is a done with you service to build up Joe Browns Personal Brand to become a trusted voice when it comes to building companies and making shit happen
What We do
We are professionals in producing personal organic content that grows a real audience. Following our clients and making content that really shows off how amazing they are at what they do: Example:
Interview Questions
Brand Identity Design
Design/ Colores
Branding
Topics
Video structure
FUN
What We do
We are professionals in producing personal organic content that grows a real audience. Following our clients and making content that really shows off how amazing they are at what they do: Example:
Interview Questions
Brand Identity Design
Design/ Colores
Branding
Topics
Video structure
FUN
Design process
Process
Content creation process is designed to be organic, efficient, and authentic. Rather than relying on rigid scripts, we capture real moments as they happen. During on-site filming, follow Joe throughout the day, documenting real conversations, real work, and real situations that naturally translate into engaging short-form content.
Discovery
Before any on-site filming takes place, Joe will complete a personal brand framework. This gives us clear direction on his voice, goals, expertise, and the type of content he wants to be known for. Using that framework, we’ll identify the strongest filming opportunities within his day-to-day workflow recurring tasks, client interactions, common questions, and natural moments that translate into compelling content. This ensures our on-site filming is focused and intentional, while still leaving plenty of room to capture spontaneous moments, which are a key part of creating authentic, high-performing content.
1
Knowing what to shoot
After the deposit is received, we’ll build a content direction based on Joe, his day to day workflow, how he thinks, and what will actually help attract and grow the right audience. This phase is about testing a wide range of content styles to see what truly resonates. From there, the focus shifts to showcasing who Joe really is and how his perspective differs from the rest of the industry. There’s a reason Dear Doc has been successful, and we want to tap into the same core principles of education, transparency, and trust. A big part of this strategy will be Joe speaking directly to doctors and business owners, giving practical, real world advice on how they can grow their practices before they ever buy anything from us. The goal is to give away real value upfront so the audience already benefits from following Joe. We’ll also study what’s performing well within the niche and selectively create content inspired by proven formats, but we will not blindly chase trends. Authenticity matters. The ultimate goal is to build trust, demonstrate expertise, and position Joe as a go to authority without hard selling. Most importantly, we focus on humanizing the brand by sharing real stories, including struggles and failures before highlighting wins. This creates connection first, credibility second, and growth as a result.
2
Project Delivered
A minimum of one post per day with a strong focus on Reels, doubling up on content on days when we can post two or more times. The name of the game is quality and quantity. This breaks down to a minimum of 30 Reels per month, with additional simple videos used to support double or higher posting on select days. In addition to video, we’ll capture photos that can be repurposed into carousel posts. For these carousel posts, we’ll intentionally use photos from Joe’s camera roll so the content comes directly from his perspective and feels real, personal, and authentic. The text on the carousel posts will focus on engaging, practical advice for doctors or thought provoking insights drawn from real experience. The goal is not generic guru style content, but ideas that are actionable, relevant, and genuinely helpful to the people we are speaking to. We’ll also add a custom personal touch by having Joe write out the alphabet in his own handwriting and turning it into a custom font used for text overlays on carousel posts to keep everything feeling authentic and on brand. On top of posting, we’ll actively manage the account to optimize views by recycling content that performs well and using trial Reels to test variations, expand reach, and drive consistent follower growth.
3
Design process
Process
Content creation process is designed to be organic, efficient, and authentic. Rather than relying on rigid scripts, we capture real moments as they happen. During on-site filming, follow Joe throughout the day, documenting real conversations, real work, and real situations that naturally translate into engaging short-form content.
Doctor Content Packages
Basic Package
We provide a clear list of guided questions along with instructional videos that teach them how to answer naturally on camera, speak comfortably, and film with someone they trust so the content feels organic and authentic. Our instructional series explains why sounding natural on camera matters and covers lighting, framing, how to shoot usable B-roll, and what to film so the footage is easy to turn into high-quality content. This is our standard package and includes 12 videos per month (3 videos per week) to maintain consistent posting. Once the footage is recorded, they send everything to us, and I work directly with my editors to handle all editing and post-production, with one revision included per video.
Basic Package
We provide a clear list of guided questions along with instructional videos that teach them how to answer naturally on camera, speak comfortably, and film with someone they trust so the content feels organic and authentic. Our instructional series explains why sounding natural on camera matters and covers lighting, framing, how to shoot usable B-roll, and what to film so the footage is easy to turn into high-quality content. This is our standard package and includes 12 videos per month (3 videos per week) to maintain consistent posting. Once the footage is recorded, they send everything to us, and I work directly with my editors to handle all editing and post-production, with one revision included per video.
Platinum Package
Designed for brands that want the highest level of content creation and hands-on involvement. We fly out a professional content creator either myself or one of my shooters for a full day on-site to film directly with the team. We come in with a pre-set list of proven questions and structured videos to capture, allowing us to efficiently create a large volume of content in a single day. During the shoot, we film content centered around what they do, their staff, their process, and their entire practice to fully tell their brand story. This approach allows us to generate enough high-quality content to support daily posting, five days a week, while keeping everything authentic, intentional, and aligned with their brand. This package is positioned at a premium price point due to the on-site production, travel, professional direction, and the volume and quality of content produced.
GOLD package
This is a new package. In addition to providing guided questions and instructional videos that teach how to speak naturally on camera, we also get on a live Zoom call with them while they are filming to guide the process in real time. I personally lead these calls to help direct the conversation, coach delivery, adjust framing and lighting if needed, and make sure the footage sounds organic and usable. This package includes 4 videos per week (16 videos per month) for more consistent posting. Once filming is complete, they send us the footage and we handle all editing and post-production, with one revision included per video.
GOLD package
This is a new package. In addition to providing guided questions and instructional videos that teach how to speak naturally on camera, we also get on a live Zoom call with them while they are filming to guide the process in real time. I personally lead these calls to help direct the conversation, coach delivery, adjust framing and lighting if needed, and make sure the footage sounds organic and usable. This package includes 4 videos per week (16 videos per month) for more consistent posting. Once filming is complete, they send us the footage and we handle all editing and post-production, with one revision included per video.
Platinum Package
Designed for brands that want the highest level of content creation and hands-on involvement. We fly out a professional content creator either myself or one of my shooters for a full day on-site to film directly with the team. We come in with a pre-set list of proven questions and structured videos to capture, allowing us to efficiently create a large volume of content in a single day. During the shoot, we film content centered around what they do, their staff, their process, and their entire practice to fully tell their brand story. This approach allows us to generate enough high-quality content to support daily posting, five days a week, while keeping everything authentic, intentional, and aligned with their brand. This package is positioned at a premium price point due to the on-site production, travel, professional direction, and the volume and quality of content produced.
Platinum Package
Designed for brands that want the highest level of content creation and hands-on involvement. We fly out a professional content creator either myself or one of my shooters for a full day on-site to film directly with the team. We come in with a pre-set list of proven questions and structured videos to capture, allowing us to efficiently create a large volume of content in a single day. During the shoot, we film content centered around what they do, their staff, their process, and their entire practice to fully tell their brand story. This approach allows us to generate enough high-quality content to support daily posting, five days a week, while keeping everything authentic, intentional, and aligned with their brand. This package is positioned at a premium price point due to the on-site production, travel, professional direction, and the volume and quality of content produced.
Discovery
Before any on-site filming takes place, Joe will complete a personal brand framework. This gives us clear direction on his voice, goals, expertise, and the type of content he wants to be known for. Using that framework, we’ll identify the strongest filming opportunities within his day-to-day workflow recurring tasks, client interactions, common questions, and natural moments that translate into compelling content. This ensures our on-site filming is focused and intentional, while still leaving plenty of room to capture spontaneous moments, which are a key part of creating authentic, high-performing content.
1
Discovery
Before any on-site filming takes place, Joe will complete a personal brand framework. This gives us clear direction on his voice, goals, expertise, and the type of content he wants to be known for. Using that framework, we’ll identify the strongest filming opportunities within his day-to-day workflow recurring tasks, client interactions, common questions, and natural moments that translate into compelling content. This ensures our on-site filming is focused and intentional, while still leaving plenty of room to capture spontaneous moments, which are a key part of creating authentic, high-performing content.
1
Knowing what to shoot
After the deposit is received, we’ll build a content direction based on Joe, his day to day workflow, how he thinks, and what will actually help attract and grow the right audience. This phase is about testing a wide range of content styles to see what truly resonates. From there, the focus shifts to showcasing who Joe really is and how his perspective differs from the rest of the industry. There’s a reason Dear Doc has been successful, and we want to tap into the same core principles of education, transparency, and trust. A big part of this strategy will be Joe speaking directly to doctors and business owners, giving practical, real world advice on how they can grow their practices before they ever buy anything from us. The goal is to give away real value upfront so the audience already benefits from following Joe. We’ll also study what’s performing well within the niche and selectively create content inspired by proven formats, but we will not blindly chase trends. Authenticity matters. The ultimate goal is to build trust, demonstrate expertise, and position Joe as a go to authority without hard selling. Most importantly, we focus on humanizing the brand by sharing real stories, including struggles and failures before highlighting wins. This creates connection first, credibility second, and growth as a result.
2
Knowing what to shoot
After the deposit is received, we’ll build a content direction based on Joe, his day to day workflow, how he thinks, and what will actually help attract and grow the right audience. This phase is about testing a wide range of content styles to see what truly resonates. From there, the focus shifts to showcasing who Joe really is and how his perspective differs from the rest of the industry. There’s a reason Dear Doc has been successful, and we want to tap into the same core principles of education, transparency, and trust. A big part of this strategy will be Joe speaking directly to doctors and business owners, giving practical, real world advice on how they can grow their practices before they ever buy anything from us. The goal is to give away real value upfront so the audience already benefits from following Joe. We’ll also study what’s performing well within the niche and selectively create content inspired by proven formats, but we will not blindly chase trends. Authenticity matters. The ultimate goal is to build trust, demonstrate expertise, and position Joe as a go to authority without hard selling. Most importantly, we focus on humanizing the brand by sharing real stories, including struggles and failures before highlighting wins. This creates connection first, credibility second, and growth as a result.
2
Project Delivered
A minimum of one post per day with a strong focus on Reels, doubling up on content on days when we can post two or more times. The name of the game is quality and quantity. This breaks down to a minimum of 30 Reels per month, with additional simple videos used to support double or higher posting on select days. In addition to video, we’ll capture photos that can be repurposed into carousel posts. For these carousel posts, we’ll intentionally use photos from Joe’s camera roll so the content comes directly from his perspective and feels real, personal, and authentic. The text on the carousel posts will focus on engaging, practical advice for doctors or thought provoking insights drawn from real experience. The goal is not generic guru style content, but ideas that are actionable, relevant, and genuinely helpful to the people we are speaking to. We’ll also add a custom personal touch by having Joe write out the alphabet in his own handwriting and turning it into a custom font used for text overlays on carousel posts to keep everything feeling authentic and on brand. On top of posting, we’ll actively manage the account to optimize views by recycling content that performs well and using trial Reels to test variations, expand reach, and drive consistent follower growth.
3
Project Delivered
A minimum of one post per day with a strong focus on Reels, doubling up on content on days when we can post two or more times. The name of the game is quality and quantity. This breaks down to a minimum of 30 Reels per month, with additional simple videos used to support double or higher posting on select days. In addition to video, we’ll capture photos that can be repurposed into carousel posts. For these carousel posts, we’ll intentionally use photos from Joe’s camera roll so the content comes directly from his perspective and feels real, personal, and authentic. The text on the carousel posts will focus on engaging, practical advice for doctors or thought provoking insights drawn from real experience. The goal is not generic guru style content, but ideas that are actionable, relevant, and genuinely helpful to the people we are speaking to. We’ll also add a custom personal touch by having Joe write out the alphabet in his own handwriting and turning it into a custom font used for text overlays on carousel posts to keep everything feeling authentic and on brand. On top of posting, we’ll actively manage the account to optimize views by recycling content that performs well and using trial Reels to test variations, expand reach, and drive consistent follower growth.
3
Doctor Content
Packages
Basic Package
We provide a clear list of guided questions along with instructional videos that teach them how to answer naturally on camera, speak comfortably, and film with someone they trust so the content feels organic and authentic. Our instructional series explains why sounding natural on camera matters and covers lighting, framing, how to shoot usable B-roll, and what to film so the footage is easy to turn into high-quality content. This is our standard package and includes 12 videos per month (3 videos per week) to maintain consistent posting. Once the footage is recorded, they send everything to us, and I work directly with my editors to handle all editing and post-production, with one revision included per video.
Basic Package
We provide a clear list of guided questions along with instructional videos that teach them how to answer naturally on camera, speak comfortably, and film with someone they trust so the content feels organic and authentic. Our instructional series explains why sounding natural on camera matters and covers lighting, framing, how to shoot usable B-roll, and what to film so the footage is easy to turn into high-quality content. This is our standard package and includes 12 videos per month (3 videos per week) to maintain consistent posting. Once the footage is recorded, they send everything to us, and I work directly with my editors to handle all editing and post-production, with one revision included per video.
Gold Package
This is a new package. In addition to providing guided questions and instructional videos that teach how to speak naturally on camera, we also get on a live Zoom call with them while they are filming to guide the process in real time. I personally lead these calls to help direct the conversation, coach delivery, adjust framing and lighting if needed, and make sure the footage sounds organic and usable. This package includes 4 videos per week (16 videos per month) for more consistent posting. Once filming is complete, they send us the footage and we handle all editing and post-production, with one revision included per video.
Gold Package
This is a new package. In addition to providing guided questions and instructional videos that teach how to speak naturally on camera, we also get on a live Zoom call with them while they are filming to guide the process in real time. I personally lead these calls to help direct the conversation, coach delivery, adjust framing and lighting if needed, and make sure the footage sounds organic and usable. This package includes 4 videos per week (16 videos per month) for more consistent posting. Once filming is complete, they send us the footage and we handle all editing and post-production, with one revision included per video.
Platnum Package
Designed for brands that want the highest level of content creation and hands-on involvement. We fly out a professional content creator either myself or one of my shooters for a full day on-site to film directly with the team. We come in with a pre-set list of proven questions and structured videos to capture, allowing us to efficiently create a large volume of content in a single day. During the shoot, we film content centered around what they do, their staff, their process, and their entire practice to fully tell their brand story. This approach allows us to generate enough high-quality content to support daily posting, five days a week, while keeping everything authentic, intentional, and aligned with their brand. This package is positioned at a premium price point due to the on-site production, travel, professional direction, and the volume and quality of content produced.ideos can be delivered in any format your company needs. All reformatting, whether it’s for social media, web, or internal use, is included in every package.
Platnum Package
Designed for brands that want the highest level of content creation and hands-on involvement. We fly out a professional content creator either myself or one of my shooters for a full day on-site to film directly with the team. We come in with a pre-set list of proven questions and structured videos to capture, allowing us to efficiently create a large volume of content in a single day. During the shoot, we film content centered around what they do, their staff, their process, and their entire practice to fully tell their brand story. This approach allows us to generate enough high-quality content to support daily posting, five days a week, while keeping everything authentic, intentional, and aligned with their brand. This package is positioned at a premium price point due to the on-site production, travel, professional direction, and the volume and quality of content produced.ideos can be delivered in any format your company needs. All reformatting, whether it’s for social media, web, or internal use, is included in every package.
Investment
Investment
Investment
7.5K
Deposit
7.5K
Deposit
Travel & Stay
Travel and stay supported by DearDoc
$15K
Total: One Full Month of Content Captured in 3 Days of Shooting
7.5K
Deposit
$15K
Total: One Full Month of Content Captured in 3 Days of Shooting
Travel & Stay
Travel and stay supported by DearDoc